Rolex: The Deepsea Station
If I had to choose, this was the one the got away.
The Rolex Deepsea is over-engineered to be capable of surviving depths
deeper than any other watch — 4000 feet (1220 meters). And a watch that can live underwater, should be sold underwater.
We came *this close* to building the world’s first underwater store, but nevertheless we’re still proud of our idea.
