Steve Torres
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Arby's Brown Sugar Bacon

 Arby’s Brown Sugar Bacon

It was the long-awaited return of Arby’s Brown Sugar Bacon Sandwiches, and with 12 half-strips of bacon in every sandwich, we wanted to lean into every mesmerizing detail. Like a bacon siren calling to your meat-loving brain.

 

With awards season hitting as our campaign went live, we worked with papercraft artist Hannah Batsel to make us an Oscar-winning pop-up card featuring our very own Brown Sugar Bacon BLT.

 

And with two types of bacon in the BLT, we had them interview each other in the style of Variety’s Actors on Actors.